Women and Media: Against Woman’s objectification


Egzona Azemi

Media along with other social institutions plays a large role in how women are viewed. Like everywhere in the world, mass media is a part of an everyday life in Kosovo. Thus media can affect every kind of issue including women’s issues. But the question is which those issues are? Media often show a distorted view of the facts about women and people often take this as the truth.

I am not saying that media does not represent women but the way in which she is represented is problematic because in the most of the cases they are included mostly in merely the “soft issues” or they are used to represent and promote a certain look.

There are magazines and social media in our country that talk about women and their career. But one very disturbing fact is that often the first matter that is brought to the attention is the view of her bodily appearance How sexy is her dress? Has she the “ideal” body type and is she revealing any parts of her body that shouldn’t be set out for the public eye. Unfortunately, that happens here even if she is a politician, a singer or businesswoman. Thus objectification has become a serious issue in media

One other important thing that is noticeably developing in our culture is the usage of women’s bodies over personality in the advertising industry. Thus advertisers send this one sided and negative message to society and has been shown ”advertisers through media have produced stereotypes amongst society: that we as a society focus on permissive sexual attitudes, that men are primarily sex-driven, that women are objects of men’s desires and the appearance of men as being important as well’’ (J.Barber 2011). The negative role that media can play is to represent women as objects. This is dangerous especially concerning youth in society since this affects their perceptions on gender roles, sexual attitudes, and sexual behavior, in general
I will finish this blog by encouraging girls to use social media to achieve goals towards empowerment and rise as subjects of their own life and destiny.


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